Tourism Ireland today launched a new online film featuring the voice of actor Liam Neeson. It includes wonderful footage shot around Ireland – at locations like Dingle, the Carrick-a-Rede Rope Bridge, Dunluce Castle, Kilkenny Castle, Derryclare Lough, Newgrange and Titanic Belfast. This footage is interwoven with images from Tourism Ireland’s Global Greening initiative, which sees famous landmarks and iconic sites illuminated in green each year on St Patrick’s Day.
Although St Patrick’s Day will be very different this year, Tourism Ireland aims to capitalise on the heightened exposure for Ireland around the globe on 17 March, to ensure that Ireland remains ‘top of mind’ as a great holiday destination for bookings when the time is right.
Liam Neeson said: “This year, more than ever, seeing the world turn green for St Patrick’s Day will help to bring positivity and hope to millions on 17 March. I’m delighted to work with Tourism Ireland on this film, which will act as a reminder of the beautiful island that awaits when it is safe to travel again.”
Niall Gibbons, Chief Executive of Tourism Ireland, said: “We are extremely grateful to Liam Neeson for his generosity in agreeing to help us wish the world a Happy St Patrick’s Day. Our new online film will be seen by our fans and followers on social media around the world – allowing us to mark St Patrick’s Day and to keep the island of Ireland to the fore in a positive light, on the day when people everywhere are thinking about Ireland. This year, in particular, we aim to bring some positivity and hope to our Diaspora across the globe. At a time when Irish people overseas cannot travel home, we want to give our Diaspora a sense of connection with home and remind them that we cannot wait to welcome them back, as soon as it is possible to do so.”