Tourism Ireland is teaming up with the NBC Golf Channel to attract US golfers to Ireland. The partnership involves a new video promoting some of Ireland’s golf courses, encouraging US golfers to book a golf holiday in Ireland.
Golf Channel host Alexandra O’Laughlin has been working with a film crew this week to create content showcasing golf courses including Royal County Down, County Louth Golf Club in Baltray, Adare Manor and Old Head in Kinsale.
The video will be promoted by the Golf Channel on its digital and social channels later this year, reaching millions of viewers. It will also air during Golf Today, a popular show on the channel.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Our message is that Ireland offers American golfers the complete package – with some of the very best golf in the world, stunning scenery and the warmest of welcomes – and now is the time to book that trip.”
Last month, Tourism Ireland launched its new ‘Green Button’ campaign in the US, to re-start tourism and encourage Americans to book Ireland for their next holiday destination. The €4 million campaign is targeting six key gateways and 11 priority cities in the US, to reach and engage audiences who have the highest potential to travel to Ireland.