Three Ireland has today (15 September) announced it will become the primary sponsor of one of Dublin’s most renowned music, arts and entertainment venues, the Olympia Theatre. The sponsorship will run over an initial eight-year period and see the venue renamed to ‘3Olympia Theatre’. The investment of this partnership will provide support to the historic venue as it prepares for its reopening, ensuring the overall heritage and rich history of the building is preserved for years to come.
Three is one of the leading sponsors of live music and entertainment in Ireland today, including title sponsor of 3Arena as well some of the country’s biggest festivals, Electric Picnic and Longitude. This new partnership between Three Ireland and the Olympia Theatre will complement its existing sponsorships, providing further support to Ireland’s flourishing music scene.
Three Ireland is committed to providing a more connected life to its customers, and this sponsorship is a perfect example of how Three will offer their music loving customers the best seats in the house. Three customers will receive exclusive benefits to events at ‘3Olympia Theatre’. Through the 3Plus app, Three customers will have access to pre-sale tickets, 48 hours before being available to the public as well as special money can’t buy experiences.
Elaine Carey, Chief Commercial Officer, Three Ireland and Three UK said: “As Ireland’s number one live music sponsor, we understand the importance that music and theatre play in the lives of our customers, and we want to ensure that they have access to the biggest and best experiences.”
Caroline Downey, owner of the Olympia Theatre added: “The past 18 months has been difficult for the live entertainment industry and the investment of Three in this new partnership is more important than ever in supporting the venue to reopen its doors once again.”
Some of the upcoming acts set to play the 3Olympia Theatre before the end of 2021 include: