The Green Button goes to Sweden

Tourism Ireland Targeting Swedish Tourists for Ireland

Tourism Ireland, together with partners from Ireland, attended Travel News Market in Stockholm on Friday, to promote Ireland to key Swedish tour operators and travel agents. 

The one-day B2B event was a valuable opportunity to meet, and do business with, influential Swedish travel professionals. The Irish companies engaged in a series of one-to-one, pre-scheduled appointments, to negotiate and exchange vital contracts for 2022. 

Emer Mac Diarmada, Tourism Ireland’s Manager for the Nordic Region, said: “Tourism Ireland was delighted to attend Travel News Market in Stockholm in person this week. It was a really good opportunity to highlight the many great things to see and do around the island of Ireland to key Swedish travel professionals. Travel News Market also provided a valuable opportunity for our partners from Ireland to showcase and sell their product.” 

Multi-media promotional campaign in Nordic Region

In September, Tourism Ireland kicked off its new ‘Green Button’ campaign in the Nordic region. It’s a €320,000, multi-media promotional campaign, which will run through November 2021. The campaign aims to generate awareness of the island of Ireland among Nordic travellers and drive bookings for short breaks and holidays here. 

Emer Mac Diarmada continued: “We are rolling out our new ‘Green Button’ campaign in the Nordic countries right now, to re-start tourism and encourage Nordic travellers to ‘press the Green Button’ and book the island of Ireland for their next holiday. Our key message is that we cannot wait to roll out the green carpet and welcome back our Nordic visitors.” 

PIC SHOWS: Maarit Karkkainen, Tourism Ireland; John O’Neill, Dublin Discovered Boat Tours; Isabelle Pennec-Murphy, Office of Public Works; Alison Crummy, Fáilte Ireland; and Aoife Fee, Tourism Northern Ireland at Travel News Market, Sweden. 

Joan Scales
Award-winning journalist, Joan has been writing about travel and tourism for many years principally for The Irish Times and lately for travel2ireland. Joan has appeared many times on television and radio talking about the business of travel and all its component strands. She is also a public speaker and has appeared at many international conventions and conferences.

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