Minister for Tourism Catherine Martin TD and Fáilte Ireland today announced ‘Winter in Dublin’ a new programme of events and experiences taking place across Dublin city and supported by Dublin City Council between October 2021 and February 2022.
The Winter in Dublin programme is designed to attract visitors to the city and will feature comedy, live music, theatre, literary festivals, and exhibitions and is bolstered around several flagship event series such as Halloween, a Live in the City event programme, the Festive season, Tradfest in January, and a new festival for the city in February to be announced soon.
Some of the upcoming events include:
- 29 October – Heels of Hell: Drag performance, Vicar Street
- 30 October – Bird on the Wire: The songs of Leonard Cohen, 3Olympia Theatre
- 31 October – Heroes from Mars: David Bowie tribute, Whelans
- 14 November – Katherine Ryan live, 3Olympia
- 12 December – The Nutcracker, Pavilion Theatre
The programme is supported by a €500,000 national multi-channel advertising campaign which will run across print, radio and digital to promote the events along with the many compelling reasons to visit Dublin. Winter in Dublin is a collaborative programme between Fáilte Ireland, local authorities, public bodies, representative organisations, and industry partners.
Speaking about the programme, The Lord Mayor of Dublin, Councillor Alison Gilliland said: “I’m delighted to support the ‘Winter in Dublin’ programme. From ‘Winter Lights’ to ‘Tradfest’ there’s plenty on offer for everyone. So come on into town, meet up with friends, enjoy our cultural spaces, savour some good food, maybe do a bit of shopping and let’s banish the winter blues together.”
Speaking at the announcement today in Dublin Castle, Minister for Tourism Catherine Martin TD said: “The Winter in Dublin programme and supporting advertising campaign will be crucial in reminding people of the wide range of events, entertainment and experiences on offer in Dublin and will help to drive much needed footfall and spend into the shoulder season.”
To help tourism businesses and event organisers leverage the campaign, Fáilte Ireland has developed a Campaign Activation Guide which provides businesses with a downloadable suite of Winter in Dublin branded assets. In addition, businesses with events taking place in Dublin during this time can submit their events to be featured on Visit Dublin. For more information on how to do this download the guide, click here.
Paul Kelly, Fáilte Ireland CEO said: “Fáilte Ireland is very much aware of the challenges facing Dublin tourism businesses due to the pandemic and the Winter in Dublin programme captures the wide breath of events and activities on offer to visitors throughout the city over the coming months.”