The British Tourism & Travel Show is an annual event for the travel trade in Britain, attracting over 2,500 coach tour operators and group travel organisers. Five tourism companies from Ireland joined Tourism Ireland’s pavilion at the show this week in the NEC Birmingham.
The two-day event provides a valuable opportunity for the participating companies from Ireland to meet, and do business with, key players in the British travel trade – encouraging them to introduce Ireland into their programmes for 2022 and beyond, or to extend the programmes in which Ireland already features.
Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Tourism Ireland is delighted to attend this year’s British Tourism & Travel Show in Birmingham, this week. It’s the first large-scale, in-person event for the travel trade in Britain since the outbreak of COVID-19.
The two-day event provides a fantastic platform to showcase the many things available to see and do across Ireland. I’m delighted that our partners from Ireland have also joined our pavilion – to showcase their product and connect with the influential British travel trade. Our message for these British travel professionals is that we cannot wait to roll out the green carpet and welcome back their clients.”