Donegal Replaces Paper Brochures With Digital Brochures

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Fáilte Ireland and Donegal County Council have today (6 July) launched Donegal’s digital brochure to showcase the very best of the county.

The brochure was developed by Fáilte Ireland, Donegal County Council and the local tourism industry as part of the work of the Donegal Destination Recovery Taskforce. It will bring together a wide range of experiences from across Donegal to make trip planning easy for the visitor.

The new digital brochure will be promoted on Go Visit Donegal and the rich content will be used over the summer months on the Discover Ireland social media channels as part of Fáilte Ireland’s ‘Keep Discovering’ domestic marketing campaign.

Using QR Codes for tourism information

The link to the digital brochure and associated assets, such as images and graphics will be available for local tourism businesses to use on their websites and social media channels.  It will encourage visitors to come to Donegal and help them to plan their trips. In line with sustainability practices there will be less printed material. 

Visitors will be able to use QR codes for the digital brochure that will be distributed to tourism businesses. It will make it easy for visitors to access information on what to see and do once they arrive.

Speaking about the new brochure, Joan Crawford, Wild Atlantic Way Manager at Fáilte Ireland, said: 

“With its rugged coastline, beautiful beaches and historic sites, Donegal is the perfect place to start or end a journey along the Wild Atlantic Way. The new digital brochure captures this range of experiences and will make it easy for anyone visiting Donegal to plan a fantastic trip.

Garry Martin, Director of Economic Development at Donegal County Council, added:

“Whether visitors use the digital brochure to plan their trip before travelling to Donegal, or once they are already staying in the area, it will help highlight the wide variety of things to see and to do. Tourism businesses across the county are ready to welcome visitors and the brochure will be a great addition in attracting visitors and encouraging them to stay longer.”

Paul Diver, Irish Hotels Federation Donegal branch Chair, said:

“The new digital brochure will be very useful for tourism businesses as they can use it on their websites and social media channels to showcase what we have to offer across Donegal to potential visitors. The printed promotional material with QR codes will also make it easy for our visitors and guests to plan what they are going to see and do while they are here.”

See a link to the Donegal digital brochure here.

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