Belfast Festive Window Display Winners

Belfast City Centre Management had a competition for the best window displays by retailers and hospitality venues for the festive season.

BCCM crowns festive window display winners for lighting up the city 

The competition began 15 years ago but had a break last year due to Covid-19 and now, BCCM, a not-for-profit company, is proud to announce Nobletts, Søstrene Grene, Rusty Saddle and Mystiques Enchantments are the worthy winners of this year’s event. 

Announcing the winners, Geraldine Duggan, City Centre Manager at Belfast City Centre Management Company, said: “It has been great to be able to bring back our annual Window Display Competition this year, at a time when our retail and hospitality business community needs it most.  

“It’s a jovial competition that has helped enliven the streets of the city and it has given much-needed custom a boost as well as lifting the spirits of staff who are working long hours over the festive season.  

“We want to congratulate and thank this year’s winners for the effort they put into lighting up the streets of our city. They have injected magic onto the streets and made a Christmas trip to the city a much brighter one.” 

This year’s winners spanned four categories:

Retail (Independent)

Retail (Multiple)


Wild Card

Nobletts, North Street

Sostrene Grene, Ann Street

The Rusty Nail, Howard Street

Mystiques Enchantments, Winetavern Street

The Wild Card category went to Mystiques Enchantments and was based on the theme ‘Once Upon a Time’, adding to the vibrant schedule of events Belfast City Council is already hosting this festive season to attract more footfall. 

Winners received a bottle of champagne and chocolates to share with staff, as well as a certificate to display on their Wall of Awards. Photographs of the winners and runners-up will be displayed on the Festive Window Display Hall of Fame on BCCM’s website.  

Lord Mayor of Belfast, Councillor Kate Nicholl, said: “This is a lovely way to light up the city and spread a little bit of festive cheer among shoppers and visitors in the run-up to Christmas. Everyone loves the magic of fairy tales which is a theme of our ‘Once Upon a Time’ festive programme this year, so I’m excited to see the window displays come to life”. 

Joan Scales
Joan Scales
Award-winning journalist, Joan has been writing about travel and tourism for many years principally for The Irish Times and lately for travel2ireland. Joan has appeared many times on television and radio talking about the business of travel and all its component strands. She is also a public speaker and has appeared at many international conventions and conferences.

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